Soofiya
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| 2013
The Quote Initiative
The Open Quote Initiative looks at the gender divide within graphic design. In education there is a 70/30 spilt with more women studying than men, however in...
Typography
,
App
,
Digital
Perfume Packaging
A collaborative project with myself and product designer Rebecca Penning for D&AD. The Brief was to re-envisage traditional perfume packaging into something more...
Branding
,
Packaging
,
Collaborative
A Book for Two
In 21st Century we share everything from tweeting our train journeys to Instagramming our lunch, yet one thing which remains a solitary experience is reading. A...
Book
,
Layout
,
Typography
St Bride Library
The brief for this project was to re- brand St Bride Library and position the library firmly in the digital age and equally to depict it’s world leading print...
Branding
,
Brand Identity
Alan Kitching's Workshop
Kitching, the godfather of letterpress, gave a two-day workshop in his studio in Kennington. I was incredibly fortunate to be able to attend due to a student...
Letterpress
,
Type
,
Ten Press
In October myself and 9 other graphic designers visited Barcelona for a letterpress workshop at L’Automàtica. We called ourselves Ten Press, split into 3 groups...
Letterpress
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Craft
,
Typography
Watch
Watch is a termly publication designed to inspire collaboration it showcases the best of Ravensborne talent. Edited, designed, curated by Steph Pearce, Hannah...
Magazine
,
Editorial
,
Typography
This is Camberley
Camberley is a small town in Surrey, steeped in history and hidden stories, which are sadly lost in time. Many of the residents aren't aware of the wonderful...
Installation
,
Spatial
,
Illustration
A Chip in the Sugar
Based on the content from Alan Bennett’s Talking Heads monologues. I’ve used different paper stock and material and various ‘tip-ins’ throughout the book...
Typography
,
Grids
,
Layout
Aventyr
Aventyr is a Swedish travel company providing eco-friendly and affordable gap year packages for students. Aventyr is intrepid. It’s for the fearless student...
Branding
,
Brand Identity
Insight
Insight Event Co-Head of Brand A project where I co-headed a team to brand and design an industry networking day within Ravensbourne.
Branding
,
Brand Identity
,
Syklei Oslo
Syklei Oslo was a project I worked on while at WeLikePie, I created a logo, introduced an identity and designed visual interface for the app. Complete redesign...
Live Project
,
App Design
,
Web
Cycle App
An info graphics app designed to help the urban commuter save time on their daily journey. The app automatically detects delays and congestion and allows the user...
App Design
,
Infographics
,
RSU
Head of Design RSU Some ongoing work with Ravensbourne Students' Union using the existing brand identity, creating visual marketing for both web and print...
Branding
,
Sub-brand
,
Logos
Soof Says
A set of illustrative postcards visualising some of my regularly used sayings
Illustration
,
Cat Print Skirt
A self-initiated project in which myself and graphic designer, Charlotte Jennings, collaborated to create a cat print skirt. Using large scale heat presses, fabric...
Fabric
,
Sewing
,
Pattern
Cake Print Skirt
An offshoot from the Cat Print Skirt project with myself and fellow graphic designer, Charlotte Jennings. Once again using large scale heat presses, fabric...
Fabric
,
Sewing
,
Pattern
A Guide to Time Travel
A self initiated project called A Beginners Guide to Time Travel, a quirky how to guide for any would be time traveler. Featuring Sally Season.
Illustration
,
Book
,
Layout
Sally's House
This is a self initiated projected, entitled Sally's House. Sally is recurring character in many of my projects. Used a mixture of hand drawn illustrations and...
Sally
,
Illustration
,
Personal Work